Marketing Concept for Environmental Welfare

CONSUMER BEHAVIOR MARKETING CONCEPT FOR ENVIRONMENTAL WELFARE From a vast time ago, manufacturing businesss ar competing with each former(a) to provide a growth that stack fulfill the inevitably of consumers. One type of product drive out be produced by various manufacturers. With so many manufacturers who produce things that nominate fulfill the necessarily of consumers, other producers with depressed marketability will automatically be eliminated from the marketplace because it is non chosen by the consumer. One of the courses to collect consumers to buy a product is to use the societal merchandise concept. social merchandise concept is the highest evolution form of marketing concept, where in addition to disembowel a profit, manufacturers are withal trying to improve the life of the fraternity (Crane, Andrew, Desmond, & John, 2002). One of the example is the anti-mosquito aerosol multitude magic, where the manufacturer states that the compound utilise in anti-mo squito aerosol derived from natural substances that are non harmful to humans. For competitors Force magic, such as Baygon and Hit, does not seem to use the same essence with the Force magic.Some aerosols are using the contents injurious to consumers, only if proved to be to a greater extent powerful than the other content. There is even ace of the brands of aerosol mosquito which was being pulled out from marketing because they contain ingredients that are unreliable to wellness. Anti-mosquito Force Magic uses natural ingredients that repel mosquitoes effectively but not harmful to humans. The natural materials can disappear in the air and can be neutralized by mammals.We can see from the advertisement, a manufacturer of Force Magic also emphasized that anti-mosquito aerosol is safe for children, where childrens health is one thing that considered by consumers who have a family. Consumers are basically buying and using a product to satisfy their involve. However, with the societal marketing concept, manufacturers are not only provide products to go the consumer unavoidably but also provides effect or another impacts that are useful for the eudaimonia of consumers and the environment (Crane, Andrew, Desmond, & John, 2002).Would the consumers be more amuseed in buying products that are marketed by sales strategy of societal marketing concept? Societal marketing concept is the highest evolution form of marketing concept. Starting from the discoverment concept, which assumes that all consumers would be more interested to buy products at low prices. Furthermore, the product concept assumes that consumers will buy the product with the best quality. and then there is the shoping concept, which is a growing assumption that consumers will not purchasing a product if they did not set about a breathed persuasion .Subsequently there is marketing concept which emphasizes the rational consumer and intends that all the sales should be able to meet the co nsumer needs. Finally, the concept of product sales in societal marketing concept is in addition to profit. Beside that, the manufacturers are also trying to improve the life of the community. Societal marketing concept think to meet the needs of the target market in a way to support the welfare of society in general, but still lend oneself the main goals of the company (Schiffman & Kanuk, 2007).According to Maslow (Feist & Feist, 2007) humans have needs that stratified. Maslows hierarchy of needs indicates the degree level of human needs. If the basic needs have not been fulfilled, the above needs can not be fulfilled. Maslows hierarchy of needs starting from biological needs, followed by the need for love, and the need for security, the need for self-esteem, and the latter(prenominal) the need for self-actualization. Basically, consumers who have met the biological needs will try to meet next.If the urgent needs have been met, then the consumer will look for products with other things that could fulfill the higher needs. Therefore, consumers will be interested to choose a product, in this case the Force Magic, because it can eradicate mosquitoes and ensure the health of consumers and families. Consumers should feel happier and more motivated to buy the product because of the good opinion posed by producers which helps the welfare of society.Logically, manufacturers will attract more interest of the consumer because by paying the same price to other products, consumers can get more profit. To apply the societal marketing concept, preferably all products essential be in the category of desirable products. The manufacturers have to change the products they take in in order to improve the life of customers in a in brief or long term. It requires many innovations and breakthroughs to make it.In the field of anti-mosquito aerosol, producers should do more research on ingredients which are effective to repel mosquitoes and harmless to human. maker must seek to emphasize the positive effects obtained from the use of the products and burn the negative effects of these products. Therefore, manufacturers use societal marketing concept to sell their products. Beside the benefits from the sale, they also meet the needs of consumers and ensure their welfare. It is also the main liking for consumers.Sales of products with the societal marketing concept can surely meet the needs of consumers directly and to guarantee the well-being of consumers in the future. Manufacturers have always treasured to get profit from the sale of its products. However, it should not make manufacturer block about the customers. Manufacturers also have to consider the welfare of the consumer, which is the most strategic element in their sales. Manufacturers provide products that can fulfill customer needs and ensure the welfare of the community.Consumers will put a trust on the products and choose products that can guarantee their welfare. In that way, manufactur ers can still achieve its main objective, which is to benefit, and ensuring the welfare of consumers. References Crane, Andrew & Desmond, John. (2002). Societal Marketing and Morality. European Journal of Marketing, 548-569 Feist, Jess & Feist, G. J. (2006). Theories of temper 6th edition. Singapore McGraw-Hill Schiffman, L. G. & Kanuk, L. L. (2000). Consumer Behavior 7th edition. USA Prentice dormitory International, Inc.