Identify and discuss the major challenges that Costa Coffee will face Essay

Identify and discuss the major(ip) challenges that rib Coffee get out face in its operations in the French market and propose suitable recommendations for overcoming or mitigating the identify challenges - Essay ExampleIn spite of the success observed in the Costa Coffee gross sales in France, there argon several challenges that the Costa Coffee will face inevitably. These challenges mainly embroil the economic difficulties. The prime business challenges faced by the Costa Coffee as a alone are directly in relation with the economic recession from 2008. This is because the customers have been observed to become to a greater extent cautious with their discretionary overtakeing due to the high personal debt as well as unemployment. Further, sociable as well as cultural challenges might as well as be faced by the Costa Coffee. The cafe will have to not only sell Coffee but also arrest the ambience and surroundings of the cafe. This is because people not only come to drink coffee but also come to calm down and have a relaxed experience. The better the ambience, the more than people will spend on coffee. Another difficulty that the Costa coffee might face is the fact that people are much more aware environmentally in the recent era. The source from which the coffee beans are produced as well as the way they design their supply chain as well as arise and sell their product is of great concern by the French customers. Furthermore, the Costa Coffee is faced by great competition from other leading coffee shops within France. These include firstly star bucks as well as coffee republic and many others. This competition tends to steal the coffee customers that are live for the increase of sales for the Costa Coffee. Further, the Costa Coffee in France would also face problems in standstill with the intense price competition. Due to the high prices in Costa Coffee, it is seen to target only the upper optic class and the privileged class. Also, any alteration in the development of information technology resulting in a change in the markets would definitely pose a threat to the Costa Coffee in France. The major problems faced by the Costa Coffee can be dealt by focusing on attracting more customers. This can be done by